Measuring Emotions in Electronic Auctions
Abstract:
This book develops a structured methodology that allows to systematically analyze emotions in auctions. It provides a unified framework for emotional bidding in auctions, which comprises the bidders' processes of cognitive reasoning and emotional processing, and a methodology for measuring physiological correlates of human emotional processing in economic experiments is proposed: physioeconomics. Finally, an experiment is presented which investigates the impact of clock speeds in Dutch auctions.
| Zugehörige Institution(en) am KIT | Fakultät für Wirtschaftswissenschaften – Institut für Informationswirtschaft und -management (IISM) |
| Publikationstyp | Hochschulschrift |
| Publikationsjahr | 2010 |
| Sprache | Englisch |
| Identifikator | urn:nbn:de:swb:90-188941 KITopen-ID: 1000018894 |
| Verlag | Karlsruher Institut für Technologie (KIT) |
| Art der Arbeit | Dissertation |
| Fakultät | Fakultät für Wirtschaftswissenschaften (WIWI) |
| Institut | Fakultät für Wirtschaftswissenschaften – Institut für Informationswirtschaft und -management (IISM) |
| Prüfungsdaten | 25.06.2010 |
| Schlagwörter | Market Engineering, Electronic Auctions, Physioeconomics, Emotions, Psychophysiology, Experimental Economics, Dutch Auction, Auction Fever, Framework |
| Referent/Betreuer | Weinhardt, C. |