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Measuring Emotions in Electronic Auctions

Adam, Marc Thomas Philipp

Abstract:
This book develops a structured methodology that allows to systematically analyze emotions in auctions. It provides a unified framework for emotional bidding in auctions, which comprises the bidders' processes of cognitive reasoning and emotional processing, and a methodology for measuring physiological correlates of human emotional processing in economic experiments is proposed: physioeconomics. Finally, an experiment is presented which investigates the impact of clock speeds in Dutch auctions.

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Volltext §
DOI: 10.5445/IR/1000018894
Coverbild
Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und -management (IISM)
Publikationstyp Hochschulschrift
Jahr 2010
Sprache Englisch
Identifikator urn:nbn:de:swb:90-188941
KITopen-ID: 1000018894
Verlag KIT, Karlsruhe
Abschlussart Dissertation
Fakultät Fakultät für Wirtschaftswissenschaften (WIWI)
Institut Institut für Informationswirtschaft und -management (IISM)
Prüfungsdaten 25.06.2010
Referent/Betreuer Prof. C. Weinhardt
Schlagworte Market Engineering, Electronic Auctions, Physioeconomics, Emotions, Psychophysiology, Experimental Economics, Dutch Auction, Auction Fever, Framework
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