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Designing Auctions for Coordination in Service Networks

Dinther, Clemens van; Blau, Benjamin; Conte, Tobias; Weinhardt, Christof ORCID iD icon


The evolving service ecologies show new ways of value co-creation through combinations of multiple service components which are described in service offerings. An open issue in such a large service ecology is how to efficiently coordinate and price service offerings. Service offerings provide different functionality and quality. Customers need to distinguish their preferences on different combinations of service attributes. In this chapter we address this issue of service offerings allocation and introduce a structure design approach, Market Engineering, as an appropriate method to design such mechanism. In order to apply this approach to service systems we introduce a formal model and a definition of service value networks. Examples exemplify our approach and we show one possible step towards implementing such a mechanism.

DOI: 10.1007/978-1-4419-8270-4_7
Zitationen: 1
Zugehörige Institution(en) am KIT Fakultät für Wirtschaftswissenschaften – Institut für Informationswirtschaft und Marketing (IISM)
Karlsruhe Service Research Institute (KSRI)
Publikationstyp Buchaufsatz
Publikationsjahr 2011
Sprache Englisch
Identifikator ISBN: 978-1-4419-8269-8
ISSN: 1865-4924
KITopen-ID: 1000022282
Erschienen in The Science of Service Systems. Ed.: H. Demirkan
Verlag Springer Verlag
Seiten 107-129
Serie Service Science: Research and Innovations in the Service Economy
Nachgewiesen in Dimensions
KIT – Die Forschungsuniversität in der Helmholtz-Gemeinschaft
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