Customers are from Venus, Competitors are from Mars: A Study of the Differential Mechanisms Driving Responsiveness to Customers and Competitors
| Zugehörige Institution(en) am KIT | Fakultät für Wirtschaftswissenschaften – Institut für Informationswirtschaft und Marketing (IISM) |
| Publikationstyp | Proceedingsbeitrag |
| Publikationsjahr | 2005 |
| Sprache | Englisch |
| Identifikator | ISBN: 978-1-604-23463-3 KITopen-ID: 1000030873 |
| Erschienen in | Enhancing Knowledge Development in Marketing. Proceedings of the AMA Summer Educators Conference, San Francisco, California, USA, July 29 - August 01, 2005. Ed.: B. A. Walker |
| Verlag | American Marketing Association |
| Seiten | 61-62 |
| Serie | AMA educators' proceedings ; 16 |