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Customers are from Venus, Competitors are from Mars: A Study of the Differential Mechanisms Driving Responsiveness to Customers and Competitors

Homburg, Christian; Grozdanovic, Marko; Klarmann, Martin



Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Proceedingsbeitrag
Jahr 2005
Sprache Englisch
Identifikator ISBN: 978-1-604-23463-3
KITopen ID: 1000030873
Erschienen in Enhancing Knowledge Development in Marketing. Proceedings of the AMA Summer Educators Conference, San Francisco, California, USA, July 29 - August 01, 2005. Ed.: B. A. Walker
Verlag American Marketing Association, Chicago (Ill)
Seiten 61-62
Serie AMA educators' proceedings ; 16
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