A Business Intelligence Approach for Assessing and Monitoring the Return on Interaction in a Customer Intimacy Context
| Zugehörige Institution(en) am KIT | Karlsruhe Service Research Institute (KSRI) |
| Publikationstyp | Proceedingsbeitrag |
| Publikationsjahr | 2012 |
| Sprache | Englisch |
| Identifikator | KITopen-ID: 1000037343 |
| Erschienen in | ECIS 2012: 20th European Conference on Information Systems, Barcelona, Spain, June 10-13, 2012 |