Social Preferences under Risk - Peer Types and Relationships in Economic Decision Making

This work considers economic decision making, particularly scenarios in which the decision maker faces the presence of other (private) persons. It draws inferences for the design, operation, and use of e-commerce platforms from an economic and information systems perspective and is oriented along two vital concepts therein: social preferences and risk. The role of the type as well as the relation towards the reference person is explored from an empirical and game theoretical perspective.