Information hiding ensures privacy by transforming personalized data so that certain sensitive information cannot be inferred any more. One state-of-the-art information-hiding approach is the Pufferfish framework. It lets the users specify their privacy requirements as so-called discriminative pairs of secrets, and it perturbs data so that an adversary does not learn about the probability distribution of such pairs. However, deploying the framework on complex data such as time series requires application specific work. This includes a general definition of the representation of secrets in the data. Another issue is that the tradeoff between Pufferfish privacy and utility of the data is largely unexplored in quantitative terms. In this study, we quantify this tradeoff for smart meter data. Such data contains fine-grained time series of power-consumption data from private households. Disseminating such data in an uncontrolled way puts privacy at risk. We investigate how time series of energy consumption data must be transformed to facilitate specifying secrets that Pufferfish can use. We ensure the generality of our study by looking at different information-extraction approaches, such as re-identification and non-intrusive-appliance-load monitoring, in combination with a comprehensive set of secrets. ... mehrAdditionally, we provide quantitative utility results for a real-world application, the so-called local energy market.