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Emotions and cognitive workload in economic decision processes - A NeuroIS Approach

Hariharan, Anuja

Abstract:
The influence of cognitive and emotions on decision processes have been recently highlighted. Emotions interplay with the process of cognition, and determine decision processes. In this work, the role of external and internal influences on economic decision processes are studied. A NeuroIS method is applied for measuring emotions and cognitive workload. The lack of a suitable experimental platform for performing NeuroIS studies was recognized and the platform Brownie was developed and evaluated.


Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Hochschulschrift
Jahr 2016
Sprache Englisch
Identifikator DOI(KIT): 10.5445/IR/1000057095
URN: urn:nbn:de:swb:90-570956
KITopen ID: 1000057095
Verlag Karlsruhe
Umfang VII, 148, LXIX S.
Abschlussart Dissertation
Fakultät Fakultät für Wirtschaftswissenschaften (WIWI)
Institut Institut für Informationswirtschaft und Marketing (IISM)
Prüfungsdaten 16.06.2016
Referent/Betreuer Prof. C. Weinhardt
Schlagworte Heart Rate, EEG, Brownie, Auctions, Serious Games, Trading
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