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Improving Precautionary Communication in the EMF Field? Effects of Making Messages Consistent and Explaining the Effectiveness of Precautions

Boehmert, Christoph 1; Wiedemann, Peter; Croft, Rodney
1 Karlsruher Institut für Technologie (KIT)


Many radiation health agencies communicate precautionary measures regarding the use of mobile communication devices, e.g. the use of a headset while talking on the phone. These precautionary messages have, however, been shown to unintentionally increase risk perceptions about radiofrequency electromagnetic fields (RF-EMFs). The current study tested two potential ways of amending precautionary messages in order to minimise this unintentional effect. Firstly, the messages’ potential to be perceived as inconsistent and thereby raise suspicions was addressed; secondly, the effectiveness of the precautions was explained. An experimental design was applied in which a quota sample of 1717 Australian residents was randomly assigned to one of six message conditions. Three different risk perception measures served as dependent variables, two of them are conditional measures. The original effect of precautionary messages to amplify risk perceptions could not be replicated. Furthermore, amending precautionary messages in favour of more consistency had no effect, while explaining the effectiveness of the precautions increased conditional risk perception under the condition that no precautions are taken. ... mehr

Volltext §
DOI: 10.5445/IR/1000061647
DOI: 10.3390/ijerph13100992
Zitationen: 15
Zitationen: 15
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Germanistik: Literatur, Sprache, Medien (GER)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2016
Sprache Englisch
Identifikator ISSN: 1660-4601, 1661-7827
KITopen-ID: 1000061647
Erschienen in International journal of environmental research and public health
Verlag MDPI
Band 13
Heft 10
Seiten Art. Nr. 992
Nachgewiesen in Scopus
Web of Science
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