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Designing Cooperative Gamification: Conceptualization and Prototypical Implementation

Morschheuser, Benedikt; Maedche, Alexander; Walter, Dominic

Abstract: Organizations deploy gamification in CSCW systems to enhance motivation and behavioral outcomes of users. However, gamification approaches often cause competition between users, which might be inappropriate for working environments that seek cooperation. Drawing on the social interdependence theory, this paper provides a classification for gamification features and insights about the design of cooperative gamification. Using the example of an innovation community of a German engineering company, we present the design of a cooperative gamification approach and results from a first experimental evaluation. The findings indicate that the developed gamification approach has positive effects on perceived enjoyment and the intention towards knowledge sharing in the considered innovation community. Besides our conceptual contribution , our findings suggest that cooperative gamification may be beneficial for cooperative working environments and represents a promising field for future research.

Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Proceedingsbeitrag
Jahr 2017
Sprache Englisch
Identifikator DOI: 10.1145/2998181.2998272
ISBN: 978-1-4503-4335-0
URN: urn:nbn:de:swb:90-623605
KITopen ID: 1000062360
Erschienen in Proceedings of the 20th ACM Conference on Computer-Supported Cooperative Work and Social Computing (CSCW 2017), February 25 - March 01, 2017, Portland, OR, USA
Verlag ACM, New York, NY
Schlagworte CSCW systems; gamification; cooperation; collaboration; designresearch; innovation community; experiment
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