Student Values Revisited – Measuring Dominant Interests in Personality

In this contribution we replicate a survey of students’ attitudes towards
values derived from Allport et al. (English, 1960) and Roth (German, 1972). These
authors used questions on preferences to identify the underlying attitudes towards
values based on the personality typology of Spranger (1921). In addition, the survey
has been augmented with Kahle’s (1983) list of values (LOV) instrument based on a
ranking scale. This opens the door for a comparison of different instruments for the
investigation of value systems based on different cognitive theories and to explore
the existence of associations between the different constructs. Regarding usability
we study different types of interaction elements in the web-survey (numeric field
entries, radio-buttons, and drag-and-drop rankings). These are randomly assigned
to the test persons in order to study whether interaction style has a systematic bias
on answers. We present and critically discuss the results in a historic context.