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Verlagsausgabe
DOI: 10.5445/KSP/1000058749/21#verlagsausgabe

The Analysis of Consumers' Preferences with the Application of Multivariate Models : Hedonic Regression and Multidimensional Scaling

Dziechciarz-Duda, Marta; Król, Anna

Abstract:
On durable goods markets declared behaviours of buyers rarley leads to the actual purchasing decisions. This fact poses a particular challenge for the analysis of the future reactions of consumers to the elements of the marketing
mix. This study attempts to combine the results obtained from multidimensional scaling and hedonic modelling to assess both stated and revealed preferences with respect to the attributes attributes of a specific durable good,
namely a smartphone. The assessment of consumers’ declared behaviours was obtained by analysing data from an on-line survey study with the application of multidimensional scaling. Simultaneously, the estimated hedonic model provided the information on consumers’ revealed preferences. The combined use of both approaches allowed for broader insight into the issue of consumers’ behaviours, particularly in relation to the existing market offer.


Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Zeitschriftenaufsatz
Jahr 2017
Sprache Englisch
Identifikator ISSN: 2363-9881
URN: urn:nbn:de:swb:90-765067
KITopen ID: 1000076506
Erschienen in Archives of Data Science, Series A (Online First)
Band 2
Heft 1
Seiten 16 S. online
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