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How Companies Amplify their Product’s Value Proposition with Analytics

Schüritz, Ronny

Abstract (englisch):
Commoditization pressures and shifting consumer expectations have inspired companies to enrich their offerings with data and analytics, a phenomenon that we call data wrapping. This session will describe a variety of data wrapping opportunities, along with what it takes to make it happen.

Zugehörige Institution(en) am KIT Karlsruhe Service Research Institute (KSRI)
Publikationstyp Vortrag
Jahr 2018
Sprache Englisch
Identifikator KITopen ID: 1000081344
Erschienen in MIT CISR International Executive Forum, Stockholm Sweden, 21.03.2018
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