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A Study to Assess Users’ Preferences for Intelligent Personal Assistance and Improve their Mass Adoption

Mihale-Wilson, Cristina

Abstract (englisch):
Despite the dissemination and wide availability of Intelligent Personal Assistants (IPA), such systems have not reached the popularity expected. One reason for this is the users' lack of trust in IPA and their providers. Another reason is the IPA's limited performance and skill set, which in turn is due to the intentional segregation of IPAs in proprietary ecosystems. Enabling IPAs to communicate and exchange data with each other could help IPAs improve performance and thus their acceptance among users. Further, certifications and suitable marketing strategies can also contribute towards their mass adop-tion, by fostering user's trust in IPA and their providers. To better understand the incentives necessary to instigate mass adoption of interoperable IPAs, this paper presents a survey which captures the po-tential users' attitude towards interoperable IPAs and their attitude towards different marketing strate-gies which could increase users’ trust in IPAs. The ultimate purpose of this ongoing research is to develop design recommendations and an efficient incentive system that can foster the mass adoption of IPAs.

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Verlagsausgabe §
DOI: 10.5445/IR/1000083108
Veröffentlicht am 07.06.2018
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Proceedingsbeitrag
Publikationsjahr 2018
Sprache Englisch
Identifikator ISSN: 2194-1629
KITopen-ID: 1000083108
Erschienen in Proceedings of the Workshop on Designing User Assistance in Interactive Intelligent Systems, Portsmouth, UK, 2018
Verlag KIT, Karlsruhe
Seiten 1-22
Serie KIT Scientific Working Papers ; 93
Bemerkung zur Veröffentlichung Affiliation: Goethe University, Frankfurt am Main, Germany
Schlagwörter Adoption of Intelligent Personal Assistants, User Preferences for Interoperable Assistance Systems, Incentive Systems for Adoption
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