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DOI: 10.5445/IR/1000083112
Veröffentlicht am 07.06.2018

How Airbnb Conveys Social and Economic Value through User Representation

Dann, David; Hoeven, Ellen; Duong, Minh Ha; Teubner, Timm

Abstract (englisch):
New platforms for renting and sharing among private individuals are emerging in today’s e-commerce landscape. Airbnb can be regarded as a representative of many such platforms. Such accommodation rental commonly implies shared usage where both host and guest occupy a space at the same time, involving social interactions that can provide additional value. Drawing on social reward theory, this paper proposes a research model that links the guest’s intention to book to the host’s user representa-tion via the pathways of social and economic value. We propose a design to evaluate our research model by means of a scenario-based online experiment, including the common elements of user repre-sentation (1) text reviews, (2) profile information (e.g., occupation, hobbies and interests), (3) star rating, and (4) the listing price. With this, we expect to contribute to a better understanding of the driving factors behind guests’ booking decisions in accommodation sharing.

Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Proceedingsbeitrag
Jahr 2018
Sprache Englisch
Identifikator ISSN: 2194-1629
URN: urn:nbn:de:swb:90-831121
KITopen-ID: 1000083112
Erschienen in Proceedings of the Workshop on Designing User Assistance in Interactive Intelligent Systems, Portsmouth, UK, 2018
Verlag KIT, Karlsruhe
Seiten 32-43
Serie KIT Scientific Working Papers ; 93
Bemerkung zur Veröffentlichung Affiliation: Karlsruhe Institute of Technology, Karlsruhe, Germany; TU Berlin, Berlin, Germany
Schlagworte Airbnb, booking intention, social value, user representation
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