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How Airbnb Conveys Social and Economic Value through User Representation

Dann, David; Hoeven, Ellen; Duong, Minh Ha; Teubner, Timm

Abstract (englisch):
New platforms for renting and sharing among private individuals are emerging in today’s e-commerce landscape. Airbnb can be regarded as a representative of many such platforms. Such accommodation rental commonly implies shared usage where both host and guest occupy a space at the same time, involving social interactions that can provide additional value. Drawing on social reward theory, this paper proposes a research model that links the guest’s intention to book to the host’s user representa-tion via the pathways of social and economic value. We propose a design to evaluate our research model by means of a scenario-based online experiment, including the common elements of user repre-sentation (1) text reviews, (2) profile information (e.g., occupation, hobbies and interests), (3) star rating, and (4) the listing price. With this, we expect to contribute to a better understanding of the driving factors behind guests’ booking decisions in accommodation sharing.

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Verlagsausgabe §
DOI: 10.5445/IR/1000083112
Veröffentlicht am 07.06.2018
Seitenaufrufe: 102
seit 11.06.2018
Downloads: 294
seit 11.06.2018
Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Proceedingsbeitrag
Jahr 2018
Sprache Englisch
Identifikator ISSN: 2194-1629
KITopen-ID: 1000083112
Erschienen in Proceedings of the Workshop on Designing User Assistance in Interactive Intelligent Systems, Portsmouth, UK, 2018
Verlag KIT, Karlsruhe
Seiten 32-43
Serie KIT Scientific Working Papers ; 93
Bemerkung zur Veröffentlichung Affiliation: Karlsruhe Institute of Technology, Karlsruhe, Germany; TU Berlin, Berlin, Germany
Schlagworte Airbnb, booking intention, social value, user representation
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