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Towards increased business model comprehension – principles for an advanced business model tool

Augenstein, Dominik; Fleig, Christian

Abstract (englisch):
Business modelling is recognized as an important concept to make company strategies more explicit and to compare alternatives combined with their translation to the operational layer. Typically, busi-ness modelling is performed by a group of experts building on established frameworks like the Busi-ness Model Canvas. In a subsequent step, different stakeholders in a company should build upon and work with the defined business models, thus, comprehension is critical. However, this is challenging from a practical point of view and existing research has not addressed the issue of business model comprehension. In order to close this research gap and to increase users’ business model comprehen-sion, we propose an advanced business model tool and an experimental design in this research-in-progress paper. Following the design science approach, we derive a first set of meta-requirements and design principles and present an advanced business model tool instantiation. The presented tool should contribute to an increased business model comprehension by providing semantic relationships and extended business performance indicators. Finally, we pr ... mehr


Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Proceedingsbeitrag
Jahr 2018
Sprache Englisch
Identifikator URN: urn:nbn:de:swb:90-831160
KITopen ID: 1000083116
Erschienen in European Conference on Information Systems (ECIS), Portsmouth, UK, June 23rd – 28th 2018
Schlagworte Business Model, Business Model Canvas, Business Model Comprehension, Design Science
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