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Utilizing Data and Analytics to Advance Service – Towards Enabling Organizations to Successfully Ride the Next Wave of Servitization [forthcoming]

Hunke, Fabian; Engel, Christian

Abstract (englisch):
For decades, servitization served as a strategy to gain a competitive advantage over competitors. However, due to its ubiquitous adoption, it is no longer a viable source for differentiation. In this context, data and analytics bear the potential to create new value and, thus, is believed to drive the nextfrontier of servitization. Yet, themajority of organizations failto create new innovative services utilizing data and analytics, while research on this topic is also still very limited. Based on a structured literature review, we derive the following contri-butions to this research field: First, we provide ageneral overview over the topic, linking single discussions to a larger discourse. Second, we contribute to the fun-damental understanding of the research field by pointing out the gaps in the ex-istingliterature. Third, we lay the foundation for future research by opening a research agenda to address the highlighted gaps.


Zugehörige Institution(en) am KIT Karlsruhe Service Research Institute (KSRI)
Publikationstyp Proceedingsbeitrag
Jahr 2018
Sprache Englisch
Identifikator KITopen ID: 1000084912
Erschienen in Exploring Service Science, 9th International Conference, IESS 2018. Ed.: Gerhard Satzger, Lia Patricio, Mohamed Zaki, Niklas Kühl, Peter Hottum
Verlag Springer International Publishing, Cham
Serie Lecture Notes in Business Information Processing ; 331
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