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DOI: 10.1007/978-3-030-00713-3_17

Utilizing Data and Analytics to Advance Service – Towards Enabling Organizations to Successfully Ride the Next Wave of Servitization

Hunke, Fabian; Engel, Christian

Abstract (englisch):
For decades, servitization served as a strategy to gain a competitive advantage over competitors. However, due to its ubiquitous adoption, it is no longer a viable source for differentiation. In this context, data and analytics bear the potential to create new value and, thus, is believed to drive the nextfrontier of servitization. Yet, themajority of organizations failto create new innovative services utilizing data and analytics, while research on this topic is also still very limited. Based on a structured literature review, we derive the following contri-butions to this research field: First, we provide ageneral overview over the topic, linking single discussions to a larger discourse. Second, we contribute to the fun-damental understanding of the research field by pointing out the gaps in the ex-istingliterature. Third, we lay the foundation for future research by opening a research agenda to address the highlighted gaps.

Zugehörige Institution(en) am KIT Karlsruhe Service Research Institute (KSRI)
Publikationstyp Proceedingsbeitrag
Jahr 2018
Sprache Englisch
Identifikator ISBN: 978-3-030-00712-6
ISSN: 1865-1348
KITopen-ID: 1000084912
Erschienen in Exploring Service Science. Ed.: G. Satzger
Veranstaltung 9th International Conference on Exploring Service Science (IESS 2018 2018), Karlsruhe, Deutschland, 19.09.2018 – 21.09.2018
Verlag Springer International Publishing, Cham
Seiten 219-231
Serie Lecture Notes in Business Information Processing ; 331
Vorab online veröffentlicht am 13.09.2018
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