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Improving the First Impression of an Online Scientific Publishing Service: A Usability Test

Schweigert, Victoria-Anne; Geyer-Schulz, Andreas

Abstract:
A study of the Human-Oriented Technology Lab at Carleton University shows that users form an opinion (first impression) regarding a new website in 50 milliseconds (Lindgaard et al (2006)). Furthermore, the Halo effect causes that the first impression will be transferred on the whole organization. For this reason, it is very important to optimize a website before one starts with marketing activities. There is no thing as a second first impression. In this contribution, we analyse the website of a new scientific journal. The usability test covers 2 areas: The layout and the functionality of the website on a variety of devices (mobile devices (Android, iOS), Macs, PCs with different browsers).

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Verlagsausgabe §
DOI: 10.5445/KSP/1000085951/07
Veröffentlicht am 21.12.2018
Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Zeitschriftenaufsatz
Jahr 2018
Sprache Englisch
Identifikator ISSN: 2363-9881
urn:nbn:de:swb:90-889366
KITopen-ID: 1000088936
Erschienen in Archives of Data Science, Series A (Online First)
Band 4
Heft 1
Seiten A07, 21 S. online
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