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Building a Connection Between Decision Maker and Data-Driven Decision Process

Kruse, Felix; Dmitriyev, Viktor; Marx Gómez, Jorge


It is quite common that most of companies’ decisions are made based on feelings, intuitions or personal experiences. The reasons for such patterns have organizational, technical and process oriented backgrounds. For instance, there is no structured way to deal with the analytical results on both sides simultaneously – organizational and technical. Usually, in case of analytics the ones doing analysis (e.g. data scientists) and the ones using results of analytics (e.g. decision makers) are different persons. As a result, such a structure leads to ambiguity and misunderstanding between the involved parties. In order to bridge the existing gap between data scientists and decision makers, we introduced the Data Product Profile which links both data science and data-driven decision processes.

Verlagsausgabe §
DOI: 10.5445/KSP/1000085951/03
Veröffentlicht am 15.02.2019
Cover der Publikation
Zugehörige Institution(en) am KIT Fakultät für Wirtschaftswissenschaften – Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2018
Sprache Englisch
Identifikator ISSN: 2363-9881
KITopen-ID: 1000091079
Erschienen in Archives of Data Science, Series A (Online First)
Band 4
Heft 1
Seiten A03, 16 S. online
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