Strategies of pro-EU parties in times of a euroskeptic challenge

We ask how pro-European parties communicate in the face of a Eurosceptic challenge and how this affects the politicization of European Union integration within a country. We draw on a quantitative content analysis of parties’ press releases issued in the run-up to the 2014 European Parliament elections in seven countries. Our results show that pro-European parties as such put Europe on the agenda, debate issues similar to those voiced by Eurosceptics and defend their pro-European positions: yet, they do so to varying degrees and with major exceptions. It is pro-European catch-all parties with strong internal dissent that silence Europe and choose blurring or adoption strategies. Consequently, the politicization of European integration varies among countries, thereby high topic visibility is accompanied by low levels of party conflict.