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Will Big Data Affect Opinion Polls?

Szreder, Mirosław

Statisticians feel recently a pressure for substituting sample surveys with new opportunities offered by Big Data. Some authors suggest that opinion polls and other random sample surveys have become obsolete in the new era of Big Data. The author discusses relationships between survey-based and Big Data-based approaches to the measurement of consumers’ and public opinions. Special attention is given to traditional opinion polls.

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Verlagsausgabe §
DOI: 10.5445/KSP/1000085951/11
Veröffentlicht am 04.04.2019
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2018
Sprache Englisch
Identifikator ISSN: 2363-9881
KITopen-ID: 1000093345
Erschienen in Archives of Data Science, Series A (Online First)
Band 4
Heft 1
Seiten A11, 15 S. online
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