Will Big Data Affect Opinion Polls?
Abstract:
Statisticians feel recently a pressure for substituting sample surveys with new opportunities offered by Big Data. Some authors suggest that opinion polls and other random sample surveys have become obsolete in the new era of Big Data. The author discusses relationships between survey-based and Big Data-based approaches to the measurement of consumers’ and public opinions. Special attention is given to traditional opinion polls.
| Zugehörige Institution(en) am KIT | Fakultät für Wirtschaftswissenschaften – Institut für Informationswirtschaft und Marketing (IISM) |
| Publikationstyp | Zeitschriftenaufsatz |
| Publikationsjahr | 2018 |
| Sprache | Englisch |
| Identifikator | ISSN: 2363-9881 urn:nbn:de:swb:90-933457 KITopen-ID: 1000093345 |
| Erschienen in | Archives of Data Science, Series A (Online First) |
| Band | 4 |
| Heft | 1 |
| Seiten | A11, 15 S. online |