VerifyThis is a series of competitions that aims to evaluate the current state of deductive tools to prove functional correctness of programs. Such proofs typically require human creativity, and hence it is not possible to measure the performance of tools independently of the skills of its user. Similarly, solutions can be judged by humans only. In this paper, we discuss the role of the human in the competition setup and explore possible future changes to the current format. Regarding the impact of VerifyThis on deductive verification research, a survey conducted among the previous participants shows that the event is a key enabler for gaining insight into other approaches, and that it fosters collaboration and exchange.