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Why Johnny Fails to Protect his Privacy

Gerber, Nina; Zimmermann, Verena; Volkamer, Melanie

Abstract:
Albeit people worldwide cry out for the protection of their privacy, they often fail to successfully protect their private data. Possible reasons for this failure that have been identified in previous research include a lack of knowledge about possible privacy consequences, the negative outcome of a rational cost-benefit analysis, and insufficient ability for protection on the users’ side. However, these findings mainly base on theoretical considerations or results from quantitative studies, and no comprehensive explanation for users’ privacy behavior has been found so far. We thus conducted an interview study with 24 participants to qualitatively investigate what are (1) users’ mental models of privacy consequences, (2) obstacles for privacy protection, and (3) strategies for privacy protection. Our results provide evidence for all possible explanations: We find that most of our participants are indeed unaware of most consequences that could result from not protecting their privacy besides personalized advertisement and financial loss. We also identify several obstacles for privacy protection, such as protection being too much effort, too complicated, users lacking knowledge, or social aspects. ... mehr



Originalveröffentlichung
DOI: 10.1109/EuroSPW.2019.00019
Zugehörige Institution(en) am KIT Institut für Angewandte Informatik und Formale Beschreibungsverfahren (AIFB)
Kompetenzzentrum für angewandte Sicherheitstechnologie (KASTEL)
Publikationstyp Proceedingsbeitrag
Jahr 2019
Sprache Englisch
Identifikator KITopen-ID: 1000096082
Erschienen in 4th European Workshop on Usable Security June 20, 2019 - Stockholm, Sweden
Veranstaltung 4th European Workshop on Usable Security (EuroUSEC 2019), Stockholm, Schweden, 20.06.2019
Verlag IEEE, Piscataway, NJ
Schlagworte Privacy protection, Interviews, Privacy paradox, Privacy consequences, Protection obstacles
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