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Growing a Start-up into an Established Company: Case Study #1 : The Evolution of the New Technology-Based Venture RESTUBE

Henn, Ralph; Niermann, Hendrik

Abstract:
Having a scalable business model is a goal that plays a major role for start-ups and new technology-based ventures (Kollmann et al. 2016). Company growth in general is resulting out of the interactions between various factors, located inside and outside a business (Jünger 2008). During the process of growth upcoming troubles and challenges are as diverse as the ways in which growth can be achieved (Kummer et al. 2016). Reality shows that in addition to successful former start-ups such as AirBnB (Rachleff and Rosenthal 2013), there are a considerable number of young companies which are unable to establish themselves in the market and fail to increase their operations (Lussier and Corman 1996, Song et al. 2008, Bogott et al. 2017).

The following case study examines the evolution of the new technology-based venture RESTUBE right from the formation up to an established company. It specifically explores the influence of the surrounding entrepreneurial ecosystem on this process as well as the founders’ role transformation during in the growth process. Therefore, in the first place an intensive expert interview with Christopher Fuhrhop, one of the founders of RESTUBE, was conducted (Fuhrhop 2018). ... mehr

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Volltext §
DOI: 10.5445/IR/1000105218
Veröffentlicht am 22.01.2020
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Entrepreneurship, Technologie-Management und Innovation (ENTECHNON)
Publikationstyp Forschungsbericht/Preprint
Publikationsjahr 2020
Sprache Englisch
Identifikator ISSN: 2194-1629
KITopen-ID: 1000105218
Verlag KIT, Karlsruhe
Umfang 17 S.
Serie KIT Scientific Working Papers ; 134
Schlagwörter entrepreneurship, growth, start-up activity, entrepreneurial ecosystem, case study, success story, entrepreneurial leadership, product innovation
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