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Comparison of Response Bias in an Intercultural Context – Evaluation of Psychological Items in Travel Behavior Research

Magdolen, Miriam; Behren, Sascha von; Hobusch, Jessica; Chlond, Bastian; Vortisch, Peter

Abstract:
The inclusion of attitudinal questions in surveys to determine the effects of the psychological dimension is becoming increasingly important in travel behavior research. However, the occurrence of response bias must be taken into account when determining the psychological characteristics. Especially unmotivated participants have the option to run different answer strategies in item sets that query attitudes. With this study, we analyze variations of response bias and carry out an international comparison to identify cultural differences. For this purpose, we use a standardized survey design conducted in Shanghai (China), Berlin (Germany) and San Francisco (USA) and investigate response behavior to psychological questions. Different measurement methods are used to identify certain response patterns. By modifying an existing algorithm, we combine several aspects of response bias into one indicator. Based on an ordered logit regression, we analyze factors influencing response behavior. As a central outcome, people from Shanghai and San Francisco tend to show more suspicious response behavior than people from Berlin. Since the transferability of surveys has to be seen against the background of different linguistic and cultural interpretations, we investigated these peculiarities through a qualitative follow-up study in China. ... mehr

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Originalveröffentlichung
DOI: 10.1016/j.trpro.2020.08.231
Zugehörige Institution(en) am KIT Institut für Verkehrswesen (IFV)
Publikationstyp Zeitschriftenaufsatz
Publikationsmonat/-jahr 09.2020
Sprache Englisch
Identifikator ISSN: 2352-1465
KITopen-ID: 1000123734
Erschienen in Transportation Research Procedia
Band 48
Seiten 2891–2905
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