This paper presents a concept for an integrated process chain for tooling production based on metal additive manufacturing. The proposed approach aims at taking advantage of a fully digitized production line, describing the main steps for the synergetic integration of the manufacturing assets. The production line entails digital infrastructure that collects and elaborate data from various monitoring sensors to execute corrective actions and continuously optimize the process. This line will bring breakthrough benefits, like flexibility and full traceability. Also challenges, as change management in the industry, skills gap, the requirement of new business models and product re-design have been addressed.