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Report on the Second Working Group Meeting of the “AG Marketing”

Paetz, Friederike; Geyer-Schulz, Andreas; Steiner, Winfried J.

Abstract (englisch):
In this article, we report on the second working group meeting of the “AG Marketing” within the GfKl Data Science Society. The meeting was held online on August 17 and 18, 2020. The presented topics reflect ongoing trends of using innovative methods and models for preference measurement as well as new data sources and machine learning approaches in quantitative marketing.



Zugehörige Institution(en) am KIT Institut für Wirtschaftsinformatik und Marketing (IISM)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2020
Sprache Englisch
Identifikator ISSN: 2510-0564
KITopen-ID: 1000123957
Erschienen in Archives of Data Science, Series A
Band 7
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