Measuring brain activity in moving subjects is of great importance for investigating human behavior in ecological settings. For this purpose, EEG measures are applicable; however, technical modifications are required to reduce the typical massive movement artefacts. Four different approaches to measure EEG/ERPs during rowing were tested: (i) a purpose-built head-mounted preamplifier, (ii) a laboratory system with active electrodes, and a wireless headset combined with (iii) passive or (iv) active electrodes. A standard visual oddball task revealed very similar (within subjects) visual evoked potentials for rowing and rest (without movement). The small intraindividual differences between rowing and rest, in comparison to the typically larger interindividual differences in the ERP waveforms, revealed that ERPs can be measured reliably even in an athletic movement such as rowing. On the other hand, the expected modulation of the motor-related activity by force output was largely affected by movement artefacts. Therefore, for a successful application of ERP measures in movement research, further developments to differentiate between movement-related neuronal activity and movement-related artefacts are required. ... mehrHowever, activities with small magnitudes related to motor learning and motor control may be difficult to detect because they are superimposed by the very large motor potential, which increases with force output.