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How to Design IIoT-Platforms your Partners are Eager to Join: Learnings from an Emerging Ecosystem [in press]

Guggenberger, Tobias Moritz; Hunke, Fabian; Möller, Frederik; Eimer, Anne-Cathrine; Satzger, Gerhard; Otto, Boris

Abstract (englisch):
Building and sustaining a successful platform business remains one of the biggest challenges in the age of digitalization and platformization, particularly in the manufacturing industry. The art of managing the partner ecosystem to create and distribute mutual benefits depends on the design of the platform – thus, on the implemented mechanisms and functionalities, typically complemented by third-party applications. Therefore, it is eminently important to attract potential partners to enter the ecosystem. With this article, we provide substantial insight into the case of an emerging platform and its respective ecosystem of stakeholders. We analyze their individual requirements, abstract them into general key requirements, and finally develop design principles. Thus, our research, on the one hand, extends the current knowledge of platform literature with new, generalized knowledge about platform design, especially in the development phase. On the other hand, we contribute to the emerging field of participant attraction previously focusing on complementors.

Zugehörige Institution(en) am KIT Institut für Wirtschaftsinformatik und Marketing (IISM)
Karlsruhe Service Research Institute (KSRI)
Publikationstyp Proceedingsbeitrag
Publikationsjahr 2021
Sprache Englisch
Identifikator KITopen-ID: 1000127855
Erschienen in Proceedings of the 16th International Conference on Wirtschaftsinformatik (WI)
Veranstaltung 16. Internationale Tagung Wirtschaftsinformatik (Wi 2021), Duisburg, Deutschland, 09.03.2021 – 11.03.2021
Schlagwörter IIoT-Platform, Platform Ecosystems, Digital Transformation, Case Study, Design Principles
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