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Co-Creating Value in B2B Platform Ecosystems – Towards a Deeper Understanding of the Emergence and Nature of Actor Engagement [in press]

Benz, Carina; Riefle, Lara; Schwarz, Christopher

Abstract:
Digital platforms (e.g., Industrial Internet of Things (IIoT) platforms) are on the rise aiming to foster value co-creation in business-to-business (B2B) ecosystems. However, we often observe actors to only hesitantly engage, and activity levels that fall short of expectations. Arriving at a sound understanding of why and how actors decide to engage in co-creation practices is a crucial first step to further promote and facilitate value co-creation in B2B platform ecosystems. This work builds upon the concept of actor engagement, which offers an actor-centric micro lens on the hitherto vague theoretical idea of value co-creation. By pursuing a qualitative approach to theory development based on interviews with platform complementors, we identify factors influencing the formation and extent of actor engagement. Eventually, our research aims to contribute to a refined conception of value co-creation in B2B platform ecosystems by understanding the emergence and nature of actor engagement.



Zugehörige Institution(en) am KIT Karlsruhe Service Research Institute (KSRI)
Institut für Wirtschaftsinformatik und Marketing (IISM)
Publikationstyp Proceedingsbeitrag
Publikationsjahr 2021
Sprache Englisch
Identifikator KITopen-ID: 1000128190
Erschienen in Proceedings of the 16th International Conference on Wirtschaftsinformatik (WI)
Veranstaltung 16. Internationale Tagung Wirtschaftsinformatik (Wi 2021), Duisburg, Deutschland, 09.03.2021 – 11.03.2021
Schlagwörter actor engagement, value co-creation, B2B platform ecosystem
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