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Opening the Black Box of Digital B2B Co-Creation Platforms: A Taxonomy

Abendroth, Jan; Riefle, Lara ORCID iD icon; Benz, Carina


Digital B2B platforms are becoming increasingly important for value co-creation in today’s business networks, leading to the emergence of a diverse landscape of platforms and intensifying research efforts. Yet, practitioners and researchers alike lack a means to structure existing knowledge and distinguish between different B2B platforms. In this paper, we apply Nickerson et al.’s method for taxonomy development to derive a taxonomy of B2B co-creation platforms drawing on 36 research articles and 63 real-world platform cases. We find 17 dimensions that describe B2B co-creation platforms in terms of their platform architecture, their actor ecosystem, and their value creation process. Thereby, we contribute to research and practice: First, we provide a holistic perspective on B2B co-creation platforms by aggregating existing knowledge and identifying the fundamental properties relevant for their distinction. Second, we provide a decision aid for practitioners to evaluate which platform to join or how to design B2B co-creation platforms.

Zugehörige Institution(en) am KIT Institut für Wirtschaftsinformatik und Marketing (IISM)
Karlsruhe Service Research Institute (KSRI)
Publikationstyp Proceedingsbeitrag
Publikationsjahr 2021
Sprache Englisch
Identifikator KITopen-ID: 1000128191
Erschienen in Proceedings of the 16th International Conference on Wirtschaftsinformatik (WI)
Veranstaltung 16. Internationale Tagung Wirtschaftsinformatik (Wi 2021), Online, 09.03.2021 – 11.03.2021
Schlagwörter Digital B2B platforms, Platform taxonomy, Co-creation
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