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Has the GDPR hype affected users’ reaction to cookie disclaimers?

Kulyk, Oksana; Gerber, Nina; Hilt, Annika; Volkamer, Melanie

Abstract (englisch):
For many years, cookies have been widely used by websites, storing information about users’ behaviour. While enabling additional functionality and potentially improving user experience, cookies can be a threat to users’ privacy, especially cookies used by third parties for data analysis. Websites providers are legally required to inform users about cookie use by displaying a so-called cookie disclaimer. We conducted a survey study in 2017 to investigate how users perceive this disclaimer and whether it affects their actual behaviour. We found that while most participants had negative feelings towards the disclaimer, the disclaimer text had no significant effect on their decision to leave the website. Since the extensive media coverage of data protection issues that accompanied the EU General Data Protection Regulation (GDPR) entry into force in May 2018 may have sensitized users to privacy protection, we conducted a follow-up study in December 2018. Our results suggest that users did not change their attitude towards cookie use in favour of privacy protection, but got even more accustomed to the use of cookies, also by third parties. ... mehr

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Verlagsausgabe §
DOI: 10.5445/IR/1000128876
Veröffentlicht am 22.01.2021
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Angewandte Informatik und Formale Beschreibungsverfahren (AIFB)
Kompetenzzentrum für angewandte Sicherheitstechnologie (KASTEL)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2020
Sprache Englisch
Identifikator ISSN: 2057-2085, 2057-2093
KITopen-ID: 1000128876
Erschienen in Journal of Cybersecurity
Verlag Oxford University Press (OUP)
Band 6
Heft 1
Vorab online veröffentlicht am 24.12.2020
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