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Exploring the Role of Stakeholder Dynamics in Residential Photovoltaic Adoption Decisions: A Synthesis of the Literature

Scheller, Fabian; Doser, Isabel; Sloot, Daniel; McKenna, Russell; Bruckner, Thomas

Abstract:
Despite the intensive research on residential photovoltaic adoption, there is a lack of understanding regarding the social dynamics that drive adoption decisions. Innovation diffusion is a social process, whereby communication structures and the relations between sender and receiver influence what information is perceived and how it is interpreted. This paper addresses this research gap by investigating stakeholder influences in household decision-making from a procedural perspective, so-called stakeholder dynamics. A literature review derives major influence dynamics which are then synthesized based on egocentric network maps for distinct process stages. The findings show a multitude of stakeholders that can be relevant in influencing photovoltaic adoption decisions of owner-occupied households. Household decision-makers are mainly influenced by stakeholders of their social network like family, neighbors, and friends as well as PV-related services like providers and civil society groups. The perceived closeness and likeability of a stakeholder indicate a higher level of influence because of greater trust involved. Furthermore, the findings indicate that social influence shifts gradually from many different stakeholders to a few core stakeholders later on in the decision-making process. ... mehr

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Verlagsausgabe §
DOI: 10.5445/IR/1000129655
Veröffentlicht am 12.02.2021
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Industriebetriebslehre und Industrielle Produktion (IIP)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2020
Sprache Englisch
Identifikator ISSN: 1996-1073
KITopen-ID: 1000129655
Erschienen in Energies
Verlag MDPI
Band 13
Heft 23
Seiten Art.-Nr.: 6283
Vorab online veröffentlicht am 28.11.2020
Nachgewiesen in Web of Science
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KIT – Die Forschungsuniversität in der Helmholtz-Gemeinschaft
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