KIT | KIT-Bibliothek | Impressum | Datenschutz

Is an appeal enough? The limited impact of financial, environmental, and communal appeals in promoting involvement in community environmental initiatives

Sloot, Daniel; Jans, Lise; Steg, Linda

Abstract:
Community environmental initiatives are set up by community members to promote pro-environmental behaviours in their community. Community members involved in these initiatives are likely to behave more pro-environmentally. Yet, the question remains how to get community members involved. Previous findings suggest stronger environmental and communal, but not financial, motives promote people’s involvement in community environmental initiatives. The present paper examines whether appeals to such environmental or communal motives can promote involvement more than appeals to financial motives or no appeals. Three experimental studies revealed that environmental and communal appeals did not promote initiative involvement more than financial appeals or no appeals. Moreover, a combined environmental and communal appeal was not more effective than single appeals. Furthermore, in a field study examining 167 existing community energy initiatives, we found no relationship between the emphasis in flyers on financial, environmental, and communal benefits of initiative involvement and the proportion of community members involved in these initiatives. ... mehr

Open Access Logo


Verlagsausgabe §
DOI: 10.5445/IR/1000129834
Veröffentlicht am 05.03.2021
Originalveröffentlichung
DOI: 10.3390/su13031085
Dimensions
Zitationen: 1
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Industriebetriebslehre und Industrielle Produktion (IIP)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2021
Sprache Englisch
Identifikator ISSN: 2071-1050
KITopen-ID: 1000129834
Erschienen in Sustainability
Verlag MDPI
Band 13
Heft 3
Seiten 1-30
Schlagwörter environmental appeals; financial appeals; communal appeals; community environmental initiatives; pro-environmental behaviour; initiative involvement
Nachgewiesen in Dimensions
Scopus
KIT – Die Forschungsuniversität in der Helmholtz-Gemeinschaft
KITopen Landing Page