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Classifying Car Owners in Latent Psychographic Profiles

Behren, Sascha von; Bönisch, Lisa; Vallée, Jan; Vortisch, Peter

Abstract (englisch):
Policy makers in urban areas are subjected to increasing pressure to find sustainable solutions to congestion and transportation. A detailed understanding of the motivations of car owners is required to enable the development of policies that are both socially fair and take effective measures. The objective of this study is to provide a more granular differentiation of car owners using psychographic profiles in three basic dimensions (privacy, autonomy, and car excitement). These profiles are also examined in relation to general travel behavior in everyday and long-distance travel. Data was collected in Munich and Berlin (Germany) and a latent class analysis was applied to segment respondents into latent profile classes. On this basis, six different profile classes were identified. In addition to the Car Independents profile class which does not have strong orientations toward the car, several profile classes were also identified with high concerns about “privacy” in relation to social distances in public transit. The information and analysis presented enables a deeper understanding of the motivations of the different target profile classes and discusses the need for tailored, socially fair measures to reduce car ownership and use within these groups.

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Originalveröffentlichung
DOI: 10.1177/0361198121994839
Zugehörige Institution(en) am KIT Institut für Verkehrswesen (IFV)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2021
Sprache Englisch
Identifikator ISSN: 0361-1981, 2169-4052
KITopen-ID: 1000130248
Erschienen in Transportation research record
Verlag SAGE Publications
Seiten No: 036119812199483
Vorab online veröffentlicht am 22.02.2021
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