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What Goes Around, Comes Around: The Effects of 360- Degree Experiences on Peer-To-Peer Platform Behavior

Greif-Winzrieth, Anke ORCID iD icon; Peukert, Christian ORCID iD icon; Dann, David

Abstract (englisch):

Platforms for peer-to-peer accommodation sharing are flourishing and changing the overall tourism industry. Ever since, providers on those platforms use photos to advertise their accommodation. Due to the advancement of virtual reality technology, nowadays, it is technologically feasible to provide 360-degree photos withreasonable effort. Yet, popular platforms do not offer the possibility of providing 360-degree photos. To explore what effect an implementation of 360-degree photos could have on consumer behavior, this article sets out to investigate how different presentation formats(ordinary photos, 360-degree desktop, virtual reality) influence consumer perceptionwithin a laboratory experiment. Testing these presentation formats ina pilot study (N=45), weobserve significant differences regarding consumers’ diagnosticity, enjoyment, and transaction intention,whiletrust-related variables did not differ substantially.With the outlined research endeavor, we expect to contribute to a better understanding of virtual reality’s potential in the platform economy.

Zugehörige Institution(en) am KIT Institut für Wirtschaftsinformatik und Marketing (IISM)
Publikationstyp Proceedingsbeitrag
Publikationsdatum 11.02.2021
Sprache Englisch
Identifikator KITopen-ID: 1000134167
Erschienen in Wirtschaftsinformatik 2021 Proceedings, AIS eLibrary (AISeL), 9.3.-11.3.2021, Duisburg
Veranstaltung 16. Internationale Tagung Wirtschaftsinformatik (Wi 2021), Online, 09.03.2021 – 11.03.2021
Verlag AIS eLibrary (AISeL)
Externe Relationen Abstract/Volltext
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