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The Origins of Popular Science as a Rhetorical and Protreptical Practice

Muñoz Morcillo, Jesús ORCID iD icon

Abstract (englisch):

Despite modern scholars’ efforts to explain the origins of science communication, their approaches to this phenomenon are often a response to current affairs and thereby ignore its historical roots in the classical world, where the phenome-non first emerged as knowledge popularization in general terms. Most modern authors confine their research to a modern concept of science and society that excludes the much broader idea of ancient episteme. In this introductory chapter, I propose a general approach to science communication as popular science—i.e., to the popularization of knowledge in antiquity—that focuses on dissemination formats, rhetorical strategies, and cultural techniques, all of which signal certain diachronic continuities and transformations.


Zugehörige Institution(en) am KIT Institut Kunst- und Baugeschichte (IKB)
Universität Karlsruhe (TH) – Zentrale Einrichtungen (Zentrale Einrichtungen)
Zentrum für Angewandte Kulturwissenschaft und Studium Generale (ZAK)
Publikationstyp Buchaufsatz
Publikationsmonat/-jahr 11.2020
Sprache Englisch
Identifikator ISBN: 978-3-8394-4835-9
KITopen-ID: 1000135452
Erschienen in Genealogy of Popular Science. From Ancient Ecphrasis to Virtual Reality
Verlag transcript Verlag
Seiten 23-64
Serie Wissenschafts- und Technikgeschichte ; 1
KIT – Die Forschungsuniversität in der Helmholtz-Gemeinschaft
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