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A Micro-Econometric Store Choice Model Incorporating Multi- and Omni-Channel Shopping: The Case of Furniture Retailing in Germany

Wieland, Thomas

Online retailing and multi-/omni-channel shopping are gaining in importance. However, there is a significant lack of research focused on incorporating online shopping into models of spatial shopping behavior. The present study aims (1) to construct a store choice model which includes both physical and online stores as well as the opportunity for omni-channel shopping, and (2) to identify the main drivers of spatial shopping behavior given the availability of both channels. Based on a representative survey, this study employs a revealed-preference approach toward store choice and expenditures in furniture retailing. The statistical analysis is performed using a hurdle model approach, with the expenditures of individual consumers at (online or physical) furniture stores serving as the dependent variable. Results show that channel choice (online vs. offline) is mainly influenced by psychographic characteristics, place of residence, and age of the consumers. Store choice and expenditures are primarily explained by store features such as assortment size, omni-channel integration, and accessibility. This study demonstrates that e-shopping can be integrated into a store choice model and that both the modeling approach and the subsequent findings are of significance for retail companies and spatial planning.

Verlagsausgabe §
DOI: 10.5445/IR/1000139767
Veröffentlicht am 30.11.2021
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Geographie und Geoökologie (IFGG)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2021
Sprache Englisch
Identifikator ISSN: 0016-7363, 1538-4632
KITopen-ID: 1000139767
Erschienen in Geographical Analysis
Verlag John Wiley and Sons
Vorab online veröffentlicht am 28.10.2021
Nachgewiesen in Scopus
Web of Science
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