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Report on the Third Working Group Meeting of the AG Marketing

Paetz, Friederike; Guhl, Daniel

Abstract:

This article reports on the third working group meeting of the AG Marketing within the GfKl Data Science Society. The meeting was held online as part of the DSSV-ECDA 2021 conference from July 7 to 9, 2021, hosted by the Erasmus University Rotterdam. The presented talks included topics from a great variety of fields from quantitative marketing, such as marketing modeling as well as retailing and digital marketing.


Verlagsausgabe §
DOI: 10.5445/IR/1000141853
Veröffentlicht am 10.03.2022
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Wirtschaftsinformatik und Marketing (IISM)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2021
Sprache Englisch
Identifikator ISSN: 2363-9881
KITopen-ID: 1000141853
Erschienen in Archives of Data Science / Series A
Band 8
Heft 1
Seiten 11 S.
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