Report on the Third Working Group Meeting of the AG Marketing
Abstract:
This article reports on the third working group meeting of the AG Marketing within the GfKl Data Science Society. The meeting was held online as part of the DSSV-ECDA 2021 conference from July 7 to 9, 2021, hosted by the Erasmus University Rotterdam. The presented talks included topics from a great variety of fields from quantitative marketing, such as marketing modeling as well as retailing and digital marketing.
| Zugehörige Institution(en) am KIT | Institut für Wirtschaftsinformatik und Marketing (IISM) |
| Publikationstyp | Zeitschriftenaufsatz |
| Publikationsjahr | 2021 |
| Sprache | Englisch |
| Identifikator | ISSN: 2363-9881 KITopen-ID: 1000141853 |
| Erschienen in | Archives of Data Science / Series A |
| Band | 8 |
| Heft | 1 |
| Seiten | 11 S. |