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Aligning competence-oriented qualifications in sport management higher education with industry requirements: An importance–performance analysis

Wohlfart, Olivia ORCID iD icon 1; Adam, Sandy; Hovemann, Gregor
1 Institut für Schulpädagogik und Didaktik (ISD), Karlsruher Institut für Technologie (KIT)

Abstract:

This article examines the fit (or lack thereof) between the competencies needed by the sport industry and the proficiency of sport management students. The authors apply importance–performance analysis as a strategic management tool to analyze the results of two competence-oriented datasets in a German context. They find that students’ self-identified proficiency is lower than the importance attributed to proficiency by industry experts. The authors critically discuss the absence of differences between the perceived performance of Bachelor’s and Master’s degree students and provide strategic recommendations for sport management higher education. The article highlights the development and communication of generic competencies as a unique selling proposition and reflect on the need to improve subject-specific competencies to further professionalize the field of sport management. Based on these results, a critical reflection of curriculum design in sport management higher education is needed.


Verlagsausgabe §
DOI: 10.5445/IR/1000143370
Veröffentlicht am 31.03.2022
Originalveröffentlichung
DOI: 10.1177/09504222211016284
Scopus
Zitationen: 10
Dimensions
Zitationen: 11
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Schulpädagogik und Didaktik (ISD)
Publikationstyp Zeitschriftenaufsatz
Publikationsdatum 01.04.2022
Sprache Englisch
Identifikator ISSN: 0950-4222, 2043-6858
KITopen-ID: 1000143370
Erschienen in Industry and Higher Education
Verlag IP Publishing
Band 36
Heft 2
Seiten 163-176
Vorab online veröffentlicht am 10.05.2021
Schlagwörter Bachelor’s vs. Master’s Degree, curriculum development, employability, sport Industry
Nachgewiesen in Scopus
Dimensions
KIT – Die Forschungsuniversität in der Helmholtz-Gemeinschaft
KITopen Landing Page