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Using Design Science Research to Develop a Framework for Effective Business Model Design

Lau, Markus

Abstract (englisch):

The ever-changing and increasingly complex business world makes new successful business models a key challenge for entrepreneurs. Accordingly, business model design is an essential task for startups to explore, define and communicate new business opportunities. Simultaneously, there has been insufficient knowledge, either in theory or in practice, on how to realize an effective business model design process.
Therefore, this dissertation's approach was to develop a framework with the support of which startups can effectively design their business model. For this purpose, the thesis identified content and process steps necessary for an effective business model design. Furthermore, based on a literature review, the business model concept, as well as the basic steps of an effective process for designing a business model, were defined. Furthermore, through the analysis of existing frameworks and the examination of entrepreneurial practice in the context of a quantitative survey, insights were gained into how startups currently design their business models, and for which reasons the existing frameworks have so far been assessed as not effective enough. ... mehr


Volltext §
DOI: 10.5445/IR/1000144278
Veröffentlicht am 30.03.2022
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Entrepreneurship, Technologiemanagement und Innovation (ENTECHNON)
Publikationstyp Hochschulschrift
Publikationsdatum 30.03.2022
Sprache Englisch
Identifikator KITopen-ID: 1000144278
Verlag Karlsruher Institut für Technologie (KIT)
Umfang XI, 279 S.
Art der Arbeit Dissertation
Fakultät Fakultät für Wirtschaftswissenschaften (WIWI)
Institut Institut für Entrepreneurship, Technologiemanagement und Innovation (ENTECHNON)
Prüfungsdatum 23.04.2021
Schlagwörter business model design, design science, entrepreneurial framework, business model framework
Referent/Betreuer Terzidis, O.
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