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Design and Testing of a systematic technology application selection process – losing the awe

Manthey, Sarah ORCID iD icon 1; Eckerle, Christin ORCID iD icon 1; Finner, Ann-Sophie ORCID iD icon 1; Terzidis, Orestis ORCID iD icon 1
1 Institut für Entrepreneurship, Technologiemanagement und Innovation (ENTECHNON), Karlsruher Institut für Technologie (KIT)

Abstract:

Problem and theoretical Foundation
Technology push (TP) represents an important innovation strategy to exploit technology and technological knowledge to transform it into value (Maier et al. 2016). While they have the potential to lead to breakthrough innovations (Herstatt and Lettl, 2000), it also involves high uncertainty. Identifying and selecting applications for new technologies is challenging and risky since the appropriate market is often not clear and no guarantee of success can be estimated (Terzidis and Vogel, 2018). Furthermore, systematic, and consistent approaches for identifying application fields are sparse (Henkel and Jung, 2009).
Despite the high demand for technological innovations in industry and research, few practical approaches supporting the TAS process are known (Terzidis and Vogel, 2018), while several exist for market pull innovations, like design thinking (Leavy, 2012). Furthermore, there is hardly any specific investigation on the process of TAS for new technologies. Literature reviews focusing on the TAS process have been conducted by several authors, investigating different kinds of influential factors in the process (e.g., Abd Rahim et al. ... mehr


Zugehörige Institution(en) am KIT Institut für Entrepreneurship, Technologiemanagement und Innovation (ENTECHNON)
Publikationstyp Vortrag
Publikationsdatum 23.09.2022
Sprache Englisch
Identifikator KITopen-ID: 1000150602
Veranstaltung 25. G-Forum Jahreskonferenz (2022), Dresden, Deutschland, 22.09.2022 – 23.09.2022
Schlagwörter Entrepreneurship; Technological Innovation; Technology Application Selection
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