Does experience matter? Assessing user motivations to accept a vehicle-to-grid charging tariff

Vehicle-to-grid (V2G) could be a cornerstone to ensure the efficient integration of a large number of electric vehicles (EVs) and the resulting electricity demand into the energy system. However, successful V2G adoption requires direct interaction with the EV user. To explore user preferences and requirements in the context of a V2G charging tariff, we conducted a survey (N = 1196). We assess users’ minimum range requirements and willingness to pay for a V2G charging tariff and relate them to users’ experience with EVs. By building a mediation model, we evaluate the importance of three charging strategies to guide users’ minimum range requirements and expected monetary savings. The results reveal EV owners’ preference for a climate-neutral charging strategy, leading to a higher readiness to accept lower minimum ranges and lower monetary savings. These results are especially important to aggregators, aiming to design profitable business models, while accounting for user requirements and preferences.