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Narrative Transportation in Gamified Information Systems: The Role of Narrative-Task Congruence

Schmidt-Kraepelin, Manuel 1; Thiebes, Scott ORCID iD icon 1; Warsinsky, Simon Lukas ORCID iD icon 1; Petter, Stacie; Sunyaev, Ali 1
1 Fakultät für Wirtschaftswissenschaften (WIWI), Karlsruher Institut für Technologie (KIT)


Gamification refers to the use of game design elements in non-game contexts to evoke both instrumental and experiential outcomes within users. Although narratives are an integral part of most video games, little academic attention has been paid toward narratives as part of gamification design. In this research, we investigate two distinct aspects of narratives in gamified information systems (IS): (1) the mental state of narrative transportation, and (2) the congruence between a narrative and an instrumental task. In an online experiment in the context of physical activity among 325 individuals, we find that high levels of narrative-task congruence make it easier for users to experience narrative transportation, which in turn positively influences the dual outcomes of gamified IS. We contribute to research by contextualizing narrative transportation theory and empirically investigating the affective and behavioral effects of congruence between instrumental task and game design elements.

DOI: 10.1145/3544549.3585595
Zitationen: 3
Zitationen: 4
Zugehörige Institution(en) am KIT Institut für Angewandte Informatik und Formale Beschreibungsverfahren (AIFB)
Publikationstyp Proceedingsbeitrag
Publikationsdatum 19.04.2023
Sprache Englisch
Identifikator ISBN: 978-1-4503-9422-2
KITopen-ID: 1000158811
Erschienen in Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems
Veranstaltung Conference on Human Factors in Computing Systems (CHI 2023), Hamburg, Deutschland, 23.04.2023 – 28.04.2023
Verlag Association for Computing Machinery (ACM)
Seiten 1–9
Schlagwörter Gamifcation, Narrative, Online experiment, Gamifed information, systems
Nachgewiesen in Dimensions
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