Improving Understanding of new or Emerging Technologies – Development of a Technology Characterization Canvas

Technology Application Selection (TAS) is crucial for the success of technology-push innovations, but still supporting approaches for the process and the respective steps are sparse. To improve the understanding of this issue to further develop the TAS process and to build a supporting approach, this study focuses on the first step in the TAS process, the technology characterization. Therefore, an analysis of existing tools and influencing criteria for technology description is carried out to determine which factors are most relevant to understand the technology in depth. The results are translated into a technology canvas, tested with several patents, and evaluated by experts.