Conflict Management and Coping Strategies among Startup Teams

One of the most common reasons startups fail is not only because of business issues, but because of conflicts
within the team. Basically, a distinction can be made between cognitive and affective conflicts. Research showeda negative impact of affective conflicts on the startups performance. The goal is to analyze those in more detail to get a deeper understanding of the arising conflicts within in the startup team. Furthermore on this basis an artefact can be developed to support startup teams in constructively coping with these conflicts.