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Linking Digital B2B Platform Business Models and Product Development: A Bibliometric Analysis and Literature Review

Brecht, Patrick; Hendriks, Daniel; Niever, Manuel; Hahn, Carsten; Pfaff, Felix 1; Rapp, Simon 2; Albers, Albert 2
1 Karlsruher Institut für Technologie (KIT)
2 Institut für Produktentwicklung (IPEK), Karlsruher Institut für Technologie (KIT)


Developing digital platform business models, especially in business-to-business (B2B) markets, has a high potential for companies who successfully develop their products in generations. The model of SGE - System Generation Engineering describes the development of mechatronic systems on subsystem level. The authors investigate to what extent a comprehensive and unified methodology can be identified, connecting the research areas of product development and digital B2B platform business models. Therefore, this study conducted a bibliometric analysis of scientific data to identify a research gap and a qualitative literature review to affirm the relevance of future research in this research area. The results show a gap between the research areas of digital B2B platform business models and product development. Essentially, several renowned platform researchers suggested performing future research with a methodology that fulfils the following purposes: (1) improve the general understanding of digital platforms, (2) understand their success factors and development, and (3) deal with challenges (e.g., monetization) and loss of valued personal relations in B2B markets through digitization.

Verlagsausgabe §
DOI: 10.5445/IR/1000161857
Veröffentlicht am 30.08.2023
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Produktentwicklung (IPEK)
Publikationstyp Zeitschriftenaufsatz
Publikationsmonat/-jahr 07.2023
Sprache Englisch
Identifikator ISSN: 2732-527X
KITopen-ID: 1000161857
Erschienen in Proceedings of the Design Society
Verlag Cambridge University Press (CUP)
Band 3
Seiten 2465 – 2474
Vorab online veröffentlicht am 19.06.2023
Schlagwörter New product development, Business models and considerations, Research methodologies and methods, digital platforms, SGE - System Generation Engineering
Nachgewiesen in Dimensions
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