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Design of a Guideline for a Strategy Process of medium-sized Companies

Stammnitz, Florian 1; Frank, Antonia 2; Kempf, Christoph 1; Rapp, Simon 1; Albers, Albert 1
1 Institut für Produktentwicklung (IPEK), Karlsruher Institut für Technologie (KIT)
2 Karlsruher Institut für Technologie (KIT)

Abstract:

Companies with a clear, documented strategy perform better than their competitors without a strategy. Nevertheless, the strategy process confronts medium-sized companies (250-3,000 employees) with major challenges while many of them do not have a clear strategy process. Reasons for that can be the focus on operations and thus lack of time and resources, missing methods knowledge, or the underestimation of the value of a strategy. In times of a structural change in an industry, as we see it currently for example with the electrification of the automotive industry, a strategy becomes even more important. The automotive supplier industry alone employs around 150,000 people just in medium-sized companies in Germany. This paper aims to design a guideline that supports medium-sized companies to define their long-term goals and in the implementation of their derived strategy. Based on a literature review and 16 expert interviews a guideline was developed that contains templates to document the strategy process and a process model including checklists to fill the templates. The guideline was initially evaluated against the defined success factors in a medium-sized company.


Verlagsausgabe §
DOI: 10.5445/IR/1000162564
Veröffentlicht am 28.09.2023
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Produktentwicklung (IPEK)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2023
Sprache Englisch
Identifikator ISSN: 2212-8271
KITopen-ID: 1000162564
Erschienen in Procedia CIRP
Verlag Elsevier
Band 119
Seiten 35 – 40
Vorab online veröffentlicht am 08.07.2023
Schlagwörter SPALTEN Problem Solving Method, Strategy Development, requirements medium-sized companies, Structural Change Automotive Industry, Product Engineering, Interactions in strategies
Nachgewiesen in Dimensions
Scopus
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