Workshop synthesis: Measuring attitudes and perceptions in large scale (quantitative) surveys

This paper presents the main outcomes of the workshop A5 Measuring attitudes and perceptions in large scale (quantitative) surveys. There is a big need in the community to include more questions about psychological factors in surveys, because the travel behavior is getting more divers. The workshop discussion revealed that while there are different survey methods to capture information about the participants’ psychology, Likert scales are mainly used because they are easy to implement and to fill in. However, the reliability of the results must be assessed in light of the survey method and type of analysis. Further research is needed to combine quantitative surveys with methods to collect psychological information.