Report on the Joint Autumn Meeting of the GfKl Working Marketing and AG DANK
Abstract:
This article reports on the joint working group meeting of the AG MARKETING and AG DANK within the GfKl Data Science Society. The meeting was held from October 7 to 8, 2022, hosted by the Clausthal University of Technology. The presented talks included topics from a great variety of fields from quantitative marketing and data analytics and numerical classification.
| Zugehörige Institution(en) am KIT | Institut für Wirtschaftsinformatik und Marketing (IISM) |
| Publikationstyp | Zeitschriftenaufsatz |
| Publikationsjahr | 2024 |
| Sprache | Englisch |
| Identifikator | ISSN: 2363-9881 KITopen-ID: 1000170657 |
| Erschienen in | Archives of Data Science, Series A (Online First) |
| Verlag | Data Science Society |
| Band | 8 |
| Heft | 1 |