Report on the 5th Working Group Meeting of AG MARKETING
Abstract (englisch):
This article reports on the 5th meeting of the working group AG MARKETING within the GfKl Data Science Society. The meeting was virtually held in two sessions on November 23, and 24, 2023, respectively. The presented talks included topics from a broad variety of fields from quantitative marketing, data analytics and operations management.
| Zugehörige Institution(en) am KIT | Fakultät für Wirtschaftswissenschaften – Institut für Informationswirtschaft und Marketing (IISM) |
| Publikationstyp | Zeitschriftenaufsatz |
| Publikationsjahr | 2024 |
| Sprache | Englisch |
| Identifikator | ISSN: 2363-9881 KITopen-ID: 1000171475 |
| Erschienen in | Archives of Data Science / Series A (Online First) |
| Band | 9 |
| Heft | 1 |
| Seiten | 13 S., online |